Groupon Merchant Resources
Reach new customers. Promote your brand. Become a true destination.

Video Tutorial: How to Grow Your Business with Merchant Center
Watch this webinar for a tutorial on how to leverage Groupon’s Merchant Center for your small business, including the latest feature updates and best practices.

How to Start a Food Truck Business
Want to learn all about starting a food truck business? Learn everything you need, from permits to business plans and more.

How to Create a Sustainable CSR Strategy for Your Local Business
Find out: What is a CSR Strategy – and How Does It Work? What Should my CSR Program Focus On? How Do I Create A

Creating a Business Plan for a Hair Salon
Looking for advice when it comes to creating that hair salon business plan? Check out our comprehensive guide, featuring everything you need to consider.

How to Find Your Gap in the Market as an Entrepreneur
In a crowded commercial world, it can be hard to stand out. Discover how you can find your business gap – and establish a unique selling proposition.

Registering a Small Business – What Do I Need to Do?
Starting your own company? Find out everything you need to know when it comes to registering your small business here – from names to permits.

What Not to Do When Starting a Business: 5 Mistakes Entrepreneurs Make in the First Three Years
Find out some of the most common business mistakes made by new entrepreneurs – and learn how you can avoid falling into these traps with our useful guide.
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A Guide to Employee Performance Reviews
Improve your employee performance reviews, get useful templates and learn how to write them effectively with our informative business guide.

How to Manage Your Accounts as a Small Business
Small business accounting can seem difficult at first, but we’ve got you covered. Find essential tips to keep your finances on track with Groupon.

Can I Get Business Funding if I Have Bad Credit?
Getting business funding with bad credit can be a challenge. Find advice on applying for a small business loan with our helpful guide.

Maximizing ROI in a Small Business
Maximize ROI and give your small business the greatest chance of success with our selection of tips to boost your return on investment.

Business Continuity: What is it, and How Can You Make an Effective Plan?
Business continuity plans are vital to keep your company active when major setbacks strike. Learn about this key area and how to protect your firm today.

Business Jargon: 10 Confusing Buzzwords Explained and Made Simple
Have business buzzwords got you scratching your head? Learn what they mean and some simpler alternatives, with our guide to business jargon – explained.

Christmas in July Sale Ideas
Boost your brand and grow your customer-base with fun Christmas in July sale and promotion ideas. Discover great tips and tactics here.

10 Ways Small Businesses Can Make the Most of This Summer
From embracing the heatwave to hosting seasonal giveaways, find out how your small business can make the most of this summer with our top promotion ideas.

Father’s Day Event Ideas for Restaurants and Bars
Father’s Day is full of potential, with billions spent on the occasion each year. Find Father’s Day event ideas for your restaurant or bar with our tips.

How Your Business Can Save “Lockdown Hair & Bodies” – and Meet Consumer Demand
Harness the demands of the “lockdown hair and bodies” phenomenon, with our guide for health and beauty businesses during and after COVID-19.

8 Ways Online Reviews Can Help You Win Customers
Customer reviews are an essential way to grow and understand the effectiveness of your business. Find out how positive and even negative reviews can help.

How to Bring Back Customers You Lost in Lockdown
Reconnect with your customers and pick your business up following the impact of the COVID-19 pandemic. Read our top tips to get started.

Get Your Business Summer-Ready
Get your company primed for relaunch with our top tips to encourage customers to come back – ready for a summer of top service, spending, and more.

How to Avoid Over-Selling Beauty Products and Treatments
Worried about making false claims when promoting beauty products or treatments? Find out how to manage the legal limits on what you can and can’t say.

Survey: US Christmas Shoppers Favor Small Businesses
Over two-thirds of people plan to shop more with small businesses this holiday season as we yearn to be together as friends and families again. Get the story.

Everything You Need to Know about Cloud Kitchens
Cloud kitchens are booming in popularity – meeting rising demand for online food delivery while reducing costs. Find out what they are, and how they work.

Help Local Farmers: Tips for Farm-to-Table Businesses
Learn how your farm-to-table restaurant can work together with local farmers to weather the economic fallout of the COVID-19 pandemic.

Tips to Start a Podcast and Promote Your Business
Promote your business with a professional-sounding podcast you create from home using these step-by-step instructions.

Modernizing the Marketplace: A New Groupon for a New World
As people emerge from their homes and begin forming new routines, Groupon is seizing the moment to redesign its app and modernize its marketplace.

How to Set the Right Prices as a Small Business – and When You Need to Adjust Them
Learn how to set the right business prices for your product or service – from creating a pricing strategy to adjusting it, and different pricing models.

Merchant Spotlight: The Vino Van Introduces New Audiences to the World of Wine
During COVID-19 the Vino Van has continued to share wine knowledge with virtual tastings, cooking demos, and Wine 101 classes, including one for Groupon employees.

Groupon’s VP of Global Marketing Talks Brand Language and AI
In a new report on AI and brand language, our VP of Global Marketing discusses how Groupon used automation to help pivot the brand during COVID.

Groupon Celebrates National Women’s Small Business Month with Support for Women-Owned Businesses
For National Women’s Small Business Month, Groupon is showcasing women-owned businesses, hosting panel discussions to address their needs, and more.

Groupon Celebrates Hispanic Heritage Month by Supporting Hispanic- and Latinx-Owned Businesses
For National Hispanic Heritage Month, Groupon is showcasing Hispanic and Latinx businesses, hosting panel discussions to address their business needs, and more.
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