Marketing Ideas To Maximize Black Friday, Cyber Monday and Thanksgiving
Small businesses can benefit greatly from the holiday season, particularly on Black Friday, Cyber Monday, and Thanksgiving, when consumer spending soars.
Is your company prepared for this seasonal surge? Check out these marketing ideas to boost your sales.
Thanksgiving Marketing Ideas
Thanksgiving is a time for family and giving back to the community. It’s also a great moment for businesses to engage with customers.
In 2023, Thanksgiving Day generated $5.6 billion in online sales1. Use this time to show gratitude and build lasting customer relationships.
Show Your Gratitude with Special Offers
Say thanks with exclusive Thanksgiving deals, discount codes, or surprise gifts. You can also offer a loyalty program to promote repeat business all year round. A little appreciation can go a long way—50% of customers return when they feel valued2.
Collaborate with Other Local Businesses
Thanksgiving is a time for giving back. Team up with nearby businesses for co-hosted events and joint discounts, or join a local fall event, then spread the word about the event on your social channels. It’s a win-win for you and the community.
Give Back to Build Trust
Show you care by participating in local charities or drives this Thanksgiving. With 50% of consumers preferring businesses that give back3, it’s a great way to build a trusty relationship.
Sweeten the Deal with Free Gifts
Increase sales and foster customer loyalty by offering a small gift with every purchase and advertise this on your marketing channels. Extra value makes for extra happy customers.
Embrace the Seasonal Spirit with a Holiday Video
Create a festive video showcasing your team or customers. As videos generate 12x more shares4, they are a great way to increase your brand awareness and develop an emotional connection.
Highlight Your Holiday Must-Haves
Showcase your standout fall offerings—whether it’s cozy decor or indulgent holiday services like spa treatments and festive dining experiences. Let your holiday spirit shine through your product descriptions, blog posts, emails, and social media, and attract those looking for the perfect gift or experience!
Black Friday & Cyber Monday Marketing Ideas
Winter Holidays shopping officially kicks off with Black Friday and Cyber Monday, two of the busiest shopping days of the year. In 2023, Cyber Monday online sales increased by 9.6% to $12.4 billion, while Black Friday online sales reached $9.8 billion, up 7.5% from the previous year5. It's the best time to position your business as the go-to place for gift-giving, as so many customers are shopping for gifts.
Hold a VIP 'Early Access' Sale
Exclusivity drives excitement. Reward your loyal customers with early access to your Black Friday deals, either online or in-store. You can even create a VIP club that offers members special discounts throughout the year.
Run Promotions for the Entire Week
Extend your promotions beyond just Black Friday. Offer discounts throughout the week, culminating in your biggest offers on Black Friday and Cyber Monday. By doing this, you can capture early Winter Holidays shoppers while spreading your sales traffic more evenly.
Promote Gift Cards
Gift cards are one of the most versatile gift options, which is why they are so popular around the holidays. They allow you to draw in customers who are undecided about what to buy, and give you the possibility to transform the giftee into a return customer.
Offer Mobile & Flexible Payments
In 2023, 51.8% of Cyber Monday sales came from mobile devices6. Ensure your website is mobile-friendly and offer flexible payment options like Buy Now, Pay Later (BNPL). Gift-givers tend to find these features particularly appealing when deciding where to buy.
Offer Holiday Bundles and Discounts
Holiday shoppers are looking for deals on gifts. Promote gift bundles or discounts on purchasing multiple seasonal items or services, like a head-to-toe pampering package, to capture their attention.
Capture Last-Minute Shoppers with Free Shipping
For 80% of consumers free shipping is a deciding factor when selecting a retailer7. Offering free or discounted shipping can help capture last-minute Holiday shoppers and keep you competitive with larger retailers.
Unleash Your Holiday Marketing Potential with Groupon!
As the holidays approach, 47% of shoppers will turn to Groupon for ideas for the holiday season8. To ensure your business stands out, we’re investing $40M in marketing to promote our giftable experiences and generate over 400M unique deal views on-site for all our merchant-partners. We will cover all key shopping moments—early gifting, Thanksgiving, Black Friday, Cyber Monday, and last-minute shopping—with a 360° multi-channel campaign designed to drive traffic and boost sales.
Here’s how we’ll reach your customers:
Leverage our gifting features to promote your services and experiences as THE perfect gift options. With exposure to millions of active users, your business will stand out as a top gift option, boosting traffic and revenue throughout the crucial shopping season.
Sources:
- Thanksgiving US Data - Adobe News
- Customer Loyalty insights - Bond
- Sustainability and Social Responsibility insights - Forbes
- Video effectiveness insights - Techjury
- Black Friday and Cyber Monday insights - Adobe News
- Cyber Monday statistics - Adobe Analytics
- Free shipping insights - Sellers Commerce
- Groupon Internal Survey 2022
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