9 Marketing Tips to Make Waves This Summer
Summer’s the perfect time for businesses offering activities, experiences, and fun things to do. Longer days, warm weather, and a craving for fun make it the perfect season to attract new customers and boost bookings.
Ready to make this summer your best yet? Check out these fresh marketing ideas.
Summer Marketing Ideas
Summer means adventure, relaxation, and making memories. And with 95% of people planning to take part in summer activities this year1, it’s the perfect time to get in front of them. Whether you run tours, outdoor classes, or unique local experiences, now’s your moment to shine and bring in all kinds of customers — families, groups, and solo adventurers alike.
Create Irresistible Summer Packages
Bundle your most popular experiences into themed offers—family passes, couples' getaways, or group discounts. These packages make booking easy and appealing for a wide range of customers.
Show Off Your Best Outdoor & Seasonal Experiences
Highlight your sunniest, most photogenic offerings—think paddleboarding at sunset or forest yoga sessions. Use vibrant photos and videos across your website and social channels to draw people in.
Offer Flexible & Last-Minute Bookings
Summer plans are often spontaneous. Make sure your booking system is easy to use on mobile, offers flexible scheduling, and allows for last-minute reservations.
Turn Happy Customers Into Your Best Marketers
Encourage guests to leave reviews, share their experiences online, and tag your business in their photos. Word-of-mouth and social proof are powerful drivers of new bookings.
Extend Your Operating Hours
Longer days mean more time to play! Make the most of summer evenings with twilight tours, golden hour classes, or weekend-only specials. More availability means more bookings—and more happy customers soaking up the season.
Host Special Summer Events
Run limited-time offers or seasonal events—like sunset cruises, summer solstice hikes, or themed workshops. Seasonal exclusives create urgency and boost visibility.
Partner with Local Businesses
Join forces with hotels, restaurants, and transport providers for bundled packages that create a seamless summer outing—and double your reach through joint promos.
Promote Gift Cards That Feel Like a Vacation
Whether it’s for birthdays, graduations, or just a sunny surprise, summer gift cards are the perfect feel-good present. With 92% of people preferring experiences over things2, offering gift cards helps your business stay top of mind—and in high demand all season long.
Keep Your Guests Cool, Comfortable, and Ready for Fun
Go beyond basics—set up shady chill zones, offer refreshing drinks, provide sun-safe gear, and train your staff to keep energy high and smiles wide. When guests feel cared for, they stay longer and share the good vibes.
Supercharge Your Summer Success with Groupon!
This summer, millions of shoppers will turn to Groupon for inspiration on what to do, where to go, and how to make the most of the season. Whether they're booking last-minute plans or looking for unforgettable experiences to share, we’ll make sure your business is right where they’re searching. We’re rolling out a full-scale summer campaign designed to drive demand and deliver bookings—fast. From spontaneous adventures to weekend must-dos, we’ve got every angle covered with a multi-channel strategy built to spotlight your offers and get you discovered.
Here’s how we’ll reach your customers:
As a Groupon Merchant, you can also tap into our experience gifting features to offer flexible vouchers, summer-themed packages, and one-of-a-kind moments that are easy to buy and even easier to love. With visibility to thousands of active users, your business becomes a go-to destination for locals and travelers alike. Get started today and ride the wave of summer demand!
Sources:
- Summer leisure trends – Retailmenots 2024
- Experiential Gifts Trends - Get Your Guide 2024
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