6 Tips for Marketing Your Painting Classes

Perhaps you have been blessed with a creative eye and the gift for putting paintbrush to canvas. Techniques like building texture, blocking in, and dry brushing may be second nature to you, and now you want to share your knowledge of painting with others. Good marketing strategies help. Take advantage of these six great tips for promoting your painting classes.

1. Create Quality Painting Class Descriptions

High-quality descriptions help draw students to your painting classes, whether through flyers, your website (you should create a website for your business if you don’t have one already!), or a televised community calendar. Make sure students know what they will walk away with — from new painting techniques to a personal work of art. Provide a few photographs of your own work for inspiration, and make your layout interesting and easy to read.

2. Leverage the Power of Social Media

After you’ve planned your painting class, it’s time to promote it. Social media allows you to reach a wide audience of prospective painters with very little effort. Use Facebook to post a short video offering a sneak peek into your class—check out GrouponMerchant’s tips for promoting your business with Facebook Live. Show students what they can do with a completed work of art on Instagram (e.g., placing it in a pretty frame, hanging it on the wall in a favorite room, or wrapping it with a bow for a special gift). Attract customers on Twitter by announcing a drawing for a signed painting to be given away to one lucky student.

3. Advertise Within Your Community

Your community offers a bounty of good places to promote your painting classes. Post fliers at art fairs, galleries, and your public library. Make use of student boards at local colleges and universities, and advertise at community centers and popular coffee shops. Don’t forget grocery stores — many offer wall space or bulletin boards for public postings.

4. Offer Refreshments and Extra Touches

The latest psychological research shows that experiences trump shopping when it comes to personal gratification. Refreshments make painting class an extra-enjoyable experience. Planning a Saturday morning class? Provide students with coffee, tea, juice, and fresh pastries. Make an evening class fun and relaxing with finger foods, adult beverages, and a little background music. These extra touches draw new students in and keep them coming back.

5. Market Directly to Art Students

While community outreach is important for promotion, it also helps to market to your class directly. Take the names and email addresses of your painting students to notify them of upcoming classes and art shows. Pass out flyers at the end of class, and ask students to spread the word. Offer a free private session or a high-quality paintbrush as an incentive for new referrals.

6. Promote Your Painting Classes with Groupon

Using Groupon to promote your painting classes online puts your business in front of hundreds—or even thousands—of customers who are using the Groupon platform to discover new things to do in their area. When you sign up as a Groupon merchant with no up front cost, you will gain new exposure to users, increased awareness for your brand, and profit-driven marketing for your business. To learn more about becoming a Groupon merchant, get in touch today!