How Does Groupon Work for Businesses

Your Path to Becoming a Destination. Get started today with $0 Upfront Costs.

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What Do You Want Customers to Experience?

What defines your business? What dish is the one people write home about? What do you offer that is someone’s favorite? What memorable event are you promoting? What makes you, well… you?


With Groupon Merchant, you can choose what to promote, how to promote it, and at what price point. It’s all about how you want people to experience you.


In our platform, you’re not pushing a deal. You’re promoting your business and finding loyal customers.

The Process

How does Groupon work for businesses? Easily. It’s an end-to-end service to get your name to the people that matter most.


  1. Registration
  2. Campaign creation
  3. Business promotion
  4. Payment
  5. Performance review
  6. Enhancement and optimization
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Your Campaign. Your Way.

It’s your business. You know what sells. You know what customers want. That’s why in addition to our dedicated representatives who are ready to walk you through campaign creation, we also offer our Campaign Manager, a self-service tool that gives you full control over building and managing your campaigns.


When you create your campaign, you have control over:


  • Duration of offer
  • Discount terms
  • Number of listings
  • Target audiences
  • Ways to redeem
  • More

You’re the expert on your experience. Groupon has the platform to bring it to more people.


See more about Groupon’s Campaign Manager

Getting the Word Out...To Everyone

Groupon reaches one out of every five web users each month — that’s a lot of eyes you could have on your business. But we have more than a wide net. We have a way of bringing your unique experience to the people who most want to see it.

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Reach a Huge Audience

With millions of visitors a month, your reach can expand to people who might never have heard of you.

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Targeted Marketing

A sophisticated algorithm prioritizes offerings based on user search patterns to target the customers most likely to purchase.

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Cross-Channel Promotion

Our marketing team promotes your campaign through a variety of channels including email, SEO, paid ads, social media, and more.

Easy Way to Redeem Payments

It shouldn’t be complicated to get paid for your services. It’s now easier than ever to redeem payment for Groupons faster, more frequently, and more in full.


Payment comes at the point of voucher redemption. This streamlines invoicing and gives you a clear picture on how you’re getting paid.

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Optimization Tools in the Groupon Merchant Center

Want a more hands-on approach to managing your campaigns? You’ve got it. We’re proud to be with you every step of the way, with an easy-to-use system that works at your pace. Our platform includes:

Merchant Center

The hub where you can do it all: monitor performance, get valuable insights, respond to customers, create and edit campaigns, and track payments on desktop or mobile

Campaign Manager

A self-service tool to create, edit, and manage your own campaigns without having to pick up the phone

Booking Solutions

Make your Groupon deal bookable by integrating with one of our partner platforms, or use our free Booking Tool

Did You Know ...?

1.5 B+
Groupons Sold
0 %+
Merchants who launch a second campaign or renew their first when it ends
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Working With Groupon

But does it really work? How will becoming a Groupon merchant actually help you get new customers, promote your brand, and drive loyalty? Here’s how businesses like yours have found success on Groupon.


Find out more

Insights on How Groupon Works

Get merchant success stories, explainers of our platform and tools, and more in our Merchant Resource Center.


View all Blog Posts on How Groupon Works

Go Beyond Deals. Become a Destination.

Groupon is your platform for becoming someone’s favorite place. Let’s work together to make you a destination.