How Does Groupon Work for Businesses
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What Do You Want Customers to Experience?
What defines your business? What dish is the one people write home about? What do you offer that is someone’s favorite? What memorable event are you promoting? What makes you, well… you?
With Groupon Merchant, you can choose what to promote, how to promote it, and at what price point. It’s all about how you want people to experience you.
In our platform, you’re not pushing a deal. You’re promoting your business and finding loyal customers.
The Process
How does Groupon work for businesses? Easily. It’s an end-to-end service to get your name to the people that matter most.
- Registration
- Campaign creation
- Business promotion
- Payment
- Performance review
- Enhancement and optimization

Your Campaign. Your Way.
It’s your business. You know what sells. You know what customers want. That’s why in addition to our dedicated representatives who are ready to walk you through campaign creation, we also offer our Campaign Manager, a self-service tool that gives you full control over building and managing your campaigns.
When you create your campaign, you have control over:
- Duration of offer
- Discount terms
- Number of listings
- Target audiences
- Ways to redeem
- More
You’re the expert on your experience. Groupon has the platform to bring it to more people.
Getting the Word Out...To Everyone
Groupon reaches one out of every five web users each month — that’s a lot of eyes you could have on your business. But we have more than a wide net. We have a way of bringing your unique experience to the people who most want to see it.

Reach a Huge Audience
With millions of visitors a month, your reach can expand to people who might never have heard of you.

Targeted Marketing
A sophisticated algorithm prioritizes offerings based on user search patterns to target the customers most likely to purchase.

Cross-Channel Promotion
Our marketing team promotes your campaign through a variety of channels including email, SEO, paid ads, social media, and more.
Easy Way to Redeem Payments
It shouldn’t be complicated to get paid for your services. It’s now easier than ever to redeem payment for Groupons faster, more frequently, and more in full.
Payment comes at the point of voucher redemption. This streamlines invoicing and gives you a clear picture on how you’re getting paid.

Optimization Tools in the Groupon Merchant Center
Want a more hands-on approach to managing your campaigns? You’ve got it. We’re proud to be with you every step of the way, with an easy-to-use system that works at your pace. Our platform includes:
Merchant Center
The hub where you can do it all: monitor performance, get valuable insights, respond to customers, create and edit campaigns, and track payments on desktop or mobile
Campaign Manager
A self-service tool to create, edit, and manage your own campaigns without having to pick up the phone
Booking Solutions
Make your Groupon deal bookable by integrating with one of our partner platforms, or use our free Booking Tool
Did You Know ...?

Working With Groupon
But does it really work? How will becoming a Groupon merchant actually help you get new customers, promote your brand, and drive loyalty? Here’s how businesses like yours have found success on Groupon.
Insights on How Groupon Works
Get merchant success stories, explainers of our platform and tools, and more in our Merchant Resource Center.

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How to Redeem Groupon Vouchers
Redeeming Groupon vouchers is key to ensuring you get paid for your services. Here’s how to redeem vouchers on desktop or mobile, plus troubleshooting tips.

Try Our Redesigned Groupon Merchant Mobile App!
We’ve made big changes to the design of our Groupon Merchant mobile app to improve your experience. See what’s new, and try it now!

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If your small business is looking for funding, check out this beginner’s guide on how to get started with grants.

Small Business Models: An Overview and How to Choose
A business model clarifies who your target market is and what types of products and services you offer. Explore these business models for small business ideas.
Go Beyond Deals. Become a Destination.
Groupon is your platform for becoming someone’s favorite place. Let’s work together to make you a destination.