Why Work with Groupon?
Partner with Groupon to attract loyal customers when you need them—and only pay for results.
X,XXX,XXX merchant partners in YY countries grow their businesses with Groupon:
Acquire New Customers
The Groupon Way
- Groupon customers are often first-time buyers. They also spend beyond the voucher, tell friends and family about positive experiences, and return to the business at a later time.
- Our algorithm shows your offer to those most likely to buy, and after each transaction you can see data about their demographics, purchase behavior, and reviews.
The Other Way
- When you promote an offer to your own audiences in-store or on social media, you mostly reach your existing customers instead of acquiring new ones.
- If you pay to spread the message with online or traditional advertising, you might not receive much information about who viewed or engaged with your ad.
Manage Customer Flow
The Groupon Way
- Use Groupon during the slow season to fill empty seats in your restaurant, fitness class, tour group, or hotel.
- Set a monthly voucher cap to control the flow of new customers and keep it manageable.
- Make your campaign bookable to increase bookings during your most available hours, and seamlessly connect other booking systems.
The Other Way
- When running your own promotion, you may not be able to predict how many customers will take you up on your offer, or if they’ll come in during already busy hours.
- If you require customers to book a reservation or appointment, your booking system might not integrate with your other online marketing platforms.
Pay for Performance
The Groupon Way
- No startup costs, no paying for views or clicks. Groupon covers all setup and promotion costs, and you only pay a marketing fee after each sale. This means you pay for results, not promises.
- Contrary to the myth that Groupon always takes 50%, our commission rate is flexible and tailored to your business.
1. No upfront costs, no pay-per-click or pay-per-view
2. Only charges a fee on sales we generate
3. If no sales, then there's no charge—just free exposure
The Other Way
- Other online marketing platforms make you pay just for views or clicks on your ad, without knowing if any of those users will follow through and make a purchase.
- Traditional advertising methods like billboards or newspapers also charge you upfront, before you even know how many people will view your ad.
Other Ad Platforms
1. Charges upfront to host your ad, or for views or clicks
2. You hope the visibility brings you sales
3. If not, it's your loss—they keep your money anyway
“We’ve worked with multiple different sales and marketing companies, ad agencies, and so on... None of them have had the immediate, significant, and longstanding impact that Groupon has had.”
– Julie Wilkes, Seven Studios
“Groupon really helps us get visibility on the marketplace. In the last 4 years alone, it provided us with 20% of our total bookings and 1043 units sold every month.”
– Captain Harry Julian, Pure Florida
“Customers who are purchasing on Groupon are ready to spend money. Give them a good deal and they’ll be at your door.”
– Jae So, Palace Korean Bar & Grill
