Coach Jorge believes in a back-to-basics approach to fitness—a philosophy touted in the name of B2B Barbell Club. Shedding the modern trappings of treadmills, ellipticals, and multiuse weight machines, he returns to humanity’s workout roots: functional exercises born of necessity. The CrossFit sessions capture this spirit, combining box jumps with chin-ups and squats, laying an emphasis on the importance of proper technique and safety, which allows him to tailor workouts for all skill levels. Coach Jorge also takes this philosophy outside of the gym and to the table, holding not only a CrossFit Level 1 certification, but also experience as a chef specialized in healthy, paleo-focused meals.

In a newly renovated space featuring black walls with a bright band of red, yellow, and green circling around, students sharpen their bodies with simple exercise equipment—barbells, chin-up bars, rings, and their own weight. Workouts vary according to the recommended Workout of the Day (WOD), which offers guidance so that confused exercisers don’t start playing games of Jenga with dumbbells.