Brothers and co-owners Joel and Jared Fulton see themselves foremost as educators. They recognize that firearms and defense tactics can overwhelm people, so they guide clients step-by-step to help them feel comfortable with using and owning a firearm. Joel even remembers sitting at the pro-shop counter once for three hours, answering every question a customer had about firearms and the meaning of life.This approach also extends to the six-lane, 50-foot indoor pistol range, where Joel and Jared—both NRA-certified Chief Range Safety Officers—and their team of instructors supervise open shooting and lead NRA-sanctioned training courses. Training courses include the Hunter Safety Program and the Eddie Eagle GunSafe Program, a class for kids from pre-kindergarten through the third grade. Back at pro shop, they advise clients on personal firearms use by encouraging them to consider how owning a firearm would impact their lives, asking questions such as, "How well do you handle recoil?" and "How will you need to store it?" This patient approach reflects the brothers' belief that an armed society should also be an informed and polite society, and has earned them a steadfast following—every ladies' night, for example, draws between 50 and 90 shooters who share lady secrets while practicing their marksmanship.