Five-Minute Makeup Routines for Day and Night
BY: Kelly MacDowell | Sep 20, 2013
“A lot of people don’t look at makeup as an accessory, but it is,” says Jackie Jozwiak, a freelance makeup artist who also works with designer cosmetics at Saks Fifth Avenue. If that’s the case, many women may do well to remember Coco Chanel’s oft-repeated advice: “before you leave the house, look in the mirror and remove one accessory,” or in this case, one beauty product. But pared-down makeup doesn’t have to look pedestrian. The key to keeping things simple, yet chic is to pick only a few items from your makeup drawer, taking care to choose products that can be used to purposeful effect. In that spirit, Jackie created two very different looks—soft for day, sultry for evening—which can both be applied in about five minutes or less. Shelli | Warm and Bronzy for Day First, Jackie evened out Shelli’s complexion with NARS Radiant cream compact foundation in Siberia ($38), then used a quick dab of NARS Illuminator in Orgasm ($30) along her cheekbones to add a pop of color. For a day-appropriate eye, opt for colors that will wear well in natural light—think soft, warm hues instead of dark or overly bright shades. Jackie swiped Shelli’s lids with NARS The Multiple in G-Spot ($39), a multipurpose color stick in a shade of golden rose. It layered nicely over Shelli’s own MAC eye shadow in Wedge ($15), a bronzy, brownish hue. Day is also the time to skip dramatic extras such as eyeliner and heavy mascara. Jackie applied just a single coat of Chanel’s Le Volume de Chanel mascara in Noir ($30) to Shelli’s lashes. Save the second coat for after work, when you’re touching up your look and need some extra oomph. Lastly, Jackie painted Shelli’s lips with Yves Saint Laurent’s Rouge Pur Couture Glossy Stain Rebel Nudes in 106 Beige Anarchist ($34; pictured in sample size). The color is approachable enough for daytime, and the long-lasting formula will help it stay on lips for hours. Amanda | Pops of Bold Color at Night It’s likely an evening look will be built upon whatever makeup you’re already wearing, which is great since it can give you a few minutes to introduce more exacting techniques. Amanda was already wearing foundation, concealer, and mascara, so Jackie focused her efforts on the eyes and lips. Jackie used the Chanel mascara to add a second coat to Amanda’s lashes, then curled them to open up the eyes. Next, she used Yves Saint Laurent’s Eyeliner Baby Doll in 11 Light Blue ($34), a liquid liner in a highly saturated, metallic hue that brightened Amanda’s dark brown eyes. Amanda didn’t think she’d have a steady enough hand to apply a product like this on her own, but Jackie steeled her resolve with a bit of advice: aim for the lashline instead of the eyelid, and you’ll effectively drop in the color without creating too thick of a line. And because sparkly makeup is most appropriate at night, Jackie highlighted Amanda’s cheekbones with NARS The Multiple in Undress Me ($39), a baby-pink cream color stick infused with silver shimmer. Jackie also used another Yves Saint Laurent Glossy Stain on Amanda’s lips, this time in 107 Naughty Mauve ($34; pictured in sample size), a bolder rosy hue that drew out the pink on her cheeks. Photo: © Andrew Nawrocki, Groupon
BY: Kelly MacDowell
Kelly's first concert was Fleetwood Mac and her first career was in the beauty industry. Now a style and music writer, she loves Project Runway and her dog, Watson.