Profiles of my five favorite online hangouts, including Into the Gloss (for everyday tips and tricks) and Maskcara (for makeovers that prove the power of basic products).
Anyone can start a beauty blog—I bet even Donald Trump has one somewhere. But sifting through all that online content for the legitimate, helpful sites can be an intimidating task. I’ve found some gems, though, thanks to a mix of friends, work research, and aimless Instagram clicking. Below are my five favorite sites.
Girls with Curves: Best Fashion for Curvy Figures
Tanesha Awasthi, who designs her own upscale fashion line
and encourages body positivity by showing off her curves.
Her Instagram: @girlswithcurves
Fashion and beauty. I love her fashion posts best, though—she throws all the “rules” for curvy girls out the window. She will rock a crop top
or horizontal stripes
and look great doing it.
One look she’s inspired me to try:
Mixing patterns. Tanesha has a great eye—I would never normally think to pair tweed with lace
, but her black-and-white palette makes the two textures look like a natural pair.
Maskcara: Best Makeovers
Cara, a makeup artist (and Allure
's Beauty Blogger of 2013)
Her Instagram: @maskcara
She posts mostly about makeup—entire looks, her favorite products, and DIY projects, like how to make your own lip scrub. She’s a young mom, too, and she often writes with busy moms in mind.
Recurring feature I love: Makeover Mondays
, especially this one
. It really shows how products can enhance your features—the finished makeup doesn’t look vampy or overdone. The subject just looks like a more polished, better rested version of herself.
August Skin: Best Product Reviews
Ashley Weatherford, who has been praised by Allure
and Refinery29 and whose adorable about page explains that she was “introduced to steam facials and clay masks by her father … [and] spent many childhood evenings pampering herself while guzzling Nesquik and watching Nickelodeon.”
Her Instagram: @augustskin
Beauty. She reviews products and interviews beauty experts you might not have heard from before, like Michelle Obama���s aesthetician
or Jalina Porter
, an NBA dancer.
Product she’s featured that caught my eye: Cod liver oil
. Apparently it’s full of retinol, and it makes your skin glowy. The formula she highlights has some lemon flavoring, so apparently it doesn’t always just taste like livers.
Cult of Pretty: Best Photos
Ann Colville Somma, who works in beauty-product development and innovation when she’s not blogging,
Her Instagram: @cultograms
Beauty products (especially new ones, which she’s hip to thanks to her work). She’s also savvy about the science behind them and knows how to interpret an ingredient list.
My favorite recurring feature:
Her in-depth nails coverage
. Here’s her shot of Deborah Lippmann’s nails for Kate Spade
at September's New York Fashion Week. Those tips are hard to describe, but I’d call them a tri-tone, pointy take on the french manicure? Maybe.
Into the Gloss: Best Everyday Tips and Tricks
This is more of an online magazine, but the founder and director is Emily Weiss, who has worked at Teen Vogue
. You can find out more about her in this interview with The Cut
, where she talks about cohabiting with her boyfriend and keeping her beauty products organized.
The Instagram: @intothegloss
This blog has a broader scope than the others—it covers fashion, hair, makeup, and food. Plus wrinkle-fighting pillows
Product this blog introduced into my life, forever improving it: Pearly Wipes
! They’re peppermint-flavored wipes, individually packaged, that you wipe across your teeth to prevent wine mouth. They’re the best tiny square party date you’ll ever have.