Premium comfort doesn’t have to mean paying premium prices. Hoka models follow predictable markdown cycles—so if you buy at the right moment, you keep more in your pocket. Start by grabbing a code from Groupon’s Hoka page, then use this sales calendar to time your purchase perfectly.

How to Time Your Hoka Purchase

Here's the thing about premium running shoes: the difference between smart shopping and impulse buying can be $50 to $70 per pair. That's not pocket change—that's another pair of running socks, a race entry fee, or money back in your wallet.

The Hidden Cost of Paying Full Price

Hoka best-sellers like the Clifton and Bondi list at $130–$165, but patient shoppers often pay $90–$120 during predictable sale windows. If you go through two pairs a year, timing your buys can save $100–$140 annually—money you can put toward races or gear. Want the bigger picture? See our Hoka value analysis.

How Much You Can Actually Save

The Hoka Sales Calendar

Now for the good stuff—the predictable patterns that help you time your purchases like a pro. While exact dates vary year to year, these seasonal trends are remarkably consistent.

Spring (Mar-May): New Model Launch Discounts

Spring is when Hoka typically releases new versions of their popular models. The Clifton 10 dropped in April 2025, and this pattern repeats annually. Here's why this matters for your wallet: when the new version launches, last year's model usually gets discounted by 20-30%.

If you're not picky about having the absolute latest version (and honestly, the year-to-year changes are often minimal), spring is prime time for scoring deals on proven models. The shoes are exactly the same quality—they're just not the newest kid on the block.

Summer (Jun-Aug): Mid-Year Clearances & Outlet Refreshes

Summer brings mid-year inventory clearing, especially for trail and hiking models as retailers make room for fall merchandise. This is when you'll find some of the best deals on Hoka's outdoor-focused shoes like the Challenger series.

It's also when Hoka's outlet section gets refreshed with spring models that didn't sell through. If you're flexible on colors or specific models, summer outlet shopping can yield impressive savings.

Fall (Sep-Nov): Black Friday & Partner Discounts

Fall is the golden season for Hoka deals, starting with back-to-school promotions in September and building toward Black Friday in November. This is when you'll see the deepest discounts of the year, with some retail partners offering up to 45% off select models.

The key to Black Friday success? Know that Hoka's own website typically offers more modest discounts (15-25%), while retail partners like REI, Dick's Sporting Goods, and others often go deeper. It pays to shop around during this window.

Winter (Dec-Feb): Post-Holiday Price Drops

January and February are underrated months for Hoka deals. Retailers are clearing holiday inventory, and many people are focused on New Year fitness goals, creating a perfect storm for discounts. This is especially true for road running shoes as people gear up for spring marathon training.

Post-holiday sales often feature models that were popular gift items but didn't sell through completely during the holiday season. 

Your Hoka Savings Checklist

Track Model Releases for Extra Savings

Understanding Hoka's release patterns is like having insider knowledge. Once you know when new models typically drop, you can predict when older versions will go on sale.

• Watch for “Coming Soon” listings: Discounts usually follow within weeks.
• Know the cycle: Road models launch in spring; trail updates come early summer.
• Use alerts: Track your size and model — discounts move fast once a new release drops.