Ancestry DNA: How Much Does It Cost & When to Buy 

By: Carolyn Fitchard

Ancestry DNA kits

If there’s one thing you should know about AncestryDNA kits, it’s that they frequently go on sale. But how often does it happen, and how much can you expect to save? Pretty often and a lot, as it turns out! Check out Groupon Coupons’ guide on when to buy AncestryDNA to score the cheapest price.

How Much is AncestryDNA?

The regular price for an AncestryDNA kit is $99. For an extra $20 you can add on AncestryDNA Traits, which gives you access to 35+ personality traits, such as hair color, earlobe type, and unibrows (a sign of good luck in some cultures!). 

When is the Next AncestryDNA Sale?

AncestryDNA kits tend to go on sale during major holidays like Christmas and Mother’s Day—usually to the tune of 40% off—as well as during annual events like Prime Day (it was $50 off during Prime Day 2022). Ancestry’s St. Parick’s Day sale is in full bloom at the time of this article’s publication, and the AncestryDNA kit is marked down to $59. Sales usually start about two weeks before the holiday. Here are a few sale dates to keep watch for: 

  • Ancestry St. Patrick’s Day Sale 2023: March 17
  • Ancestry Mother’s Day Sale 2023: May 14
  • Ancestry Summer Sale 2023: early June
  • Ancestry Father’s Day Sale 2022: June 18
  • Ancestry Winter Sale 2023: early November
  • Ancestry Black Friday Sale 2023: November 24
  • Ancestry Cyber Monday Sale 2023: November 27
  • Ancestry Christmas Sale 2022: early December

Ancestry DNA kit infographic

Other Ways to Save on AncestryDNA

Buy a Bundle

If you know you want access to Ancestry's billions of records, you can usually save on a subscription when you bundle it with an AncestryDNA kit. During the Ancestry St. Patrick’s Day Sale, for instance, you could get AncestryDNA kit plus Traits plus a 3-month All Access subscription for $149 (regularly $199). 

Buy on Amazon

Prime members can save $9.99 in shipping costs by buying their AncestryDNA kit on Amazon, where it qualifies for free two-day shipping. Not a Prime member? Sign up here!

Find an Ancestry Promo Code

You can find all the latest AncestryDNA kit offers, coupons, and promo codes on Groupon Coupons. Browse our latest discounts and save on your next order. logo

See All Our Ancestry Promo Codes & Coupons