Viator vs GetYourGuide 2025: Which Travel Platform Saves You More?

Nov 12, 2025

Planning a dream trip but worried tours will drain your budget? You’re not alone. Choosing between Viator and GetYourGuide can feel like a coin flip — but the right pick can save you real money. Before comparing tours, grab Groupon’s latest Viator discount codes or GetYourGuide coupons for an easy head start on savings. Both sites offer thousands of experiences, but the biggest differences come down to rewards, flexibility, and regional pricing — the details most travelers miss.

It’s not just about the sticker price. Smart travelers watch for hidden fees, stack rewards, and time their bookings for the best value. Here’s how Viator and GetYourGuide compare when it comes to saving money.

Quick Comparison: Viator vs GetYourGuide

If you just want the quick answer, here’s how Viator and GetYourGuide stack up side by side:

Feature Viator GetYourGuide
Rewards Program Yes – earn points on bookings No
Reserve Now & Pay Later Yes – no extra cost No
24-Hour Cancellation Yes, most tours Yes, most tours
Best For U.S. tours, frequent travelers European tours, modern UX
Customer Support 24/7 available Standard hours

What You’re Actually Paying For

Both Viator and GetYourGuide work as middlemen — they partner with local tour operators and take a commission, typically 20–30%. So yes, you might pay a little more than booking directly, but you gain the convenience of verified operators, support, and standardized policies.

In most side-by-side price checks, Viator tends to edge out GetYourGuide by a few dollars — usually under 10% — for similar tours. The bigger difference comes from how you use each platform’s perks.

Platform Fees and Hidden Costs

Neither site charges booking fees upfront. But Viator’s “Reserve Now & Pay Later” option is a standout: you can hold a spot on a popular tour without paying immediately. That flexibility means time to compare deals or adjust plans without losing money — something GetYourGuide doesn’t offer.

Regional Pricing Differences

In the U.S., Viator’s TripAdvisor connection gives it slightly better pricing and selection. For European getaways, GetYourGuide shines with more local partnerships and exclusive tours. Think of it like choosing between a local specialist and a big-box store — both useful, depending on where you’re headed.

Where Viator Wins on Value

Viator Rewards: Real Cash Back for Travelers

This is where Viator takes the lead. Every booking earns you points that convert into real dollars off future trips — like a cashback card for travel. Frequent travelers can quickly stack up savings that GetYourGuide just doesn’t match, since it has no comparable rewards program.

Reserve Now & Pay Later (Free Flexibility)

Viator’s “Reserve Now & Pay Later” feature is essentially free travel insurance. Lock in your spot early without tying up cash — perfect for peak seasons or evolving itineraries.

TripAdvisor Integration

Since Viator is owned by TripAdvisor, you get access to millions of verified reviews and photos before you book. That level of transparency helps you skip the tourist traps and pick experiences that are actually worth it.

Where GetYourGuide Might Save You More

Streamlined, Smart Interface

GetYourGuide’s modern interface makes finding and comparing tours quick and painless. Its filters help you zero in on budget-friendly options faster — and saving time often means saving money.

European Tour Advantage

For European trips, GetYourGuide often partners directly with local operators, offering deals and experiences you won’t find elsewhere. If your itinerary leans European, it’s worth comparing both platforms before booking.

Cancellation Simplicity

Both Viator and GetYourGuide offer free 24-hour cancellations on most tours. GetYourGuide’s process is a bit more streamlined, while Viator’s “Reserve Now & Pay Later” gives more flexibility before you even pay.

Smart Booking Tips to Maximize Savings

When to Book Direct

If you’re taking multiple tours with the same operator, reach out directly — they might offer bundle discounts. For one-off experiences, though, third-party platforms add convenience and refund protection that’s often worth the small markup.

Timing Your Bookings

Book popular tours early to lock in lower prices, but check for last-minute markdowns on slower days. Viator’s flexible payment option lets you secure a spot now and pay later — so you can pounce on a deal without losing your place.

Stack Rewards and Discounts

Start with Viator to earn rewards right away. Then stack Groupon promo codes for Viator and GetYourGuide coupon codes or student discounts for extra savings at checkout.

FAQs

Which is cheaper, Viator or GetYourGuide?

Viator usually offers slightly lower base prices and the bonus of rewards and flexible payment. GetYourGuide can win out in Europe thanks to strong local partnerships.

Who has the better cancellation policy?

Both offer 24-hour free cancellation. GetYourGuide’s process is simpler, but Viator gives you flexibility before payment — a big plus for indecisive planners.

Does either platform have a rewards program?

Yes — but only Viator. You earn points on every booking that convert to dollars off future trips. GetYourGuide doesn’t offer rewards yet.

Do these sites charge extra fees?

No upfront booking fees. Both take commissions from operators, which means a slight markup versus booking direct — the tradeoff is better support and protection.

Should I book directly with tour operators?

Sometimes. If you’re booking several tours with the same company, direct can be cheaper. For convenience and flexible cancellations, third-party platforms win.

When Each Platform Is Cheaper (At a Glance)

Scenario Better Bet Why It Can Save You
Multiple activities on one trip Viator Rewards stack into dollars off future tours
Popular tours during peak season Viator Reserve Now & Pay Later locks your spot without upfront cash
Primarily Europe itinerary GetYourGuide Strong local partnerships and curated options
You’re browsing fast for budget picks GetYourGuide Sleek filters surface low-cost tours quickly
One operator, several tours Direct Booking Ask about bundles; third-party protections may be less critical

Money-Saving Checklist

  • Compare prices on both platforms before booking
  • Sign up for Viator Rewards to start earning immediately
  • Use “Reserve Now & Pay Later” to lock in popular tours early
  • Stack Viator promo codes and GetYourGuide coupon codes
  • Book directly for multi-tour packages with the same operator
  • Read recent reviews to confirm tour quality and value
  • Book early for top tours; check last-minute deals for flexibility

Start Saving on Your Next Adventure

Bottom line: Viator wins for flexibility and rewards, but GetYourGuide can shine in Europe — and with Groupon’s codes, you’ll save no matter which you choose. Because every dollar saved on tours is one more for that unforgettable meal or souvenir.