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Benefits of a Brazilian Straightening Keratin Treatment

The process promises straight hair with minimal maintenance, but the benefits don't stop there:

Works on all hair types: The treatment will still eliminate the frizz/flyaways and stray cowlicks. Think of it as a constant blowout without the barrel-curled ends or the complimentary champagne.

Has restorative properties: According to O'Connor, the Kerasilk Control Smoothing Service can improve the texture and condition of color-treated hair to some extent. Virgin hair — like mine — works best, as it's able to absorb more of the keratin.

Formaldehyde-free: Unlike a traditional Brazilian blowout, the Kerasilk Control treatment does not — repeat, not — use formaldehyde. That said, is this completely chemical-free? No. The keratin formula does have other chemicals in it, though not the kind used to preserve dead animals.