Although CakeMade courses bill themselves as lessons on decorating cakes, each one actually covers multiple disciplines, from buttercream to fondant. These topics teach students how to construct breathtaking cakes, including cakes with sugar flowers, whimsical cake toppers, and ruffle cakes. Classes are taught by instructors that are handpicked not just for their skill, but for their ability to teach those skills to you. They include one deemed The Food Network's Cake Challenge champion and one who won one of TLC’s Ultimate Cake Off competitions. Whatever they’re demonstrating— whether creating sugar flowers; working with fondant; teaching buttercream piping techniques; or using modeling chocolate — you have the best seat in the house.

Classes can be shown on any device with Internet streaming capabilities, and students can pause or rewind them at any time to better understand a procedure. CakeMade also connects its clients with the instructors if they have questions, and it hosts forums where people can share photos of their edible masterpieces.