Golf gear has been designed by some of the world’s foremost engineers, which explains aerodynamically stippled golf balls, hyper-powerful drivers, and the prevalence of sand wedges on the transcontinental railroad. Harness next-generation golf technology with today's Groupon: for $60, you get a custom iron and hybrid club fitting (a $100 value) plus $25 worth of merchandise at Callaway Fitting Studio Chicago at Ridge Country Club (a $125 total value).
Callaway Fitting Studio combines state-of-the-art swing-analysis technology with professional fitters to scrupulously evaluate customers' swings and pair them with their ideal club counterpart. During the Iron/Hybrid Fitting package, duffers tee off with a variety of clubs while the studio’s 3Trak technology records each swing and captures crucial raw data such as backspin, horizontal path, club speed, ball speed, shot height, and the romantic compatibility of each club and its wielder. The 45-minute session also weaves in a 30-minute lesson with one of the studio’s PGA-certified professionals, during which video footage of each swing helps customers pinpoint faulty weight transfers and uncool post-swing poses. At the end of the session, the fitting specialist confers with the 3Trak data and, in a rare and inspiring moment of cooperation between mankind and machine, extracts custom specifications and club recommendations to ergonomically suit the client.
Today’s Groupon also includes $25 worth of in-studio merchandise, ideal for golfing goods such as the Callaway adjustable hat ($18) or a new sleeve of dimpled balls ($20+) to drive onto kempt fairways or use as dinosaur-egg facsimiles at the next county fair.