Although people are always willing to offer food for thought, no one ever seems to cut it small enough to fit into a human ear. Supply your stomach instead with today’s Groupon: for $10, you get $20 worth of Italian baked goods at DiPaolo Bros. Bakery in Newark.

Considered one of New Jersey’s best kept secrets by NJ Channel 12 and celebrating its 50th anniversary, DiPaolo Bros. Bakery has helped placate Newark’s passion for fresh-baked goods since 1961. Load up on leavened loaves from a lineup that features panella ($1.85 small, $2.65 large), ciabatta ($1.99 small, $3.49 large), and French ($1.55 small, $1.99 large) and Italian rolls both round and long ($0.40). Patrons looking for traditional Italian specialties find a 40-year-old cannoli cream recipe clamoring for attention ($1.25 small, $2.25 large) and chewy pignoli cookies fresh from their pine-nut shower, a topping more palatable than honey-flavored hair gel ($16.99 per pound). Additionally, a collection of cakes ($15.99 for 7”, $99.95 for full sheet) helps to celebrate birthdays, anniversaries, dental cleanings, grandma’s senior prom, or any of life’s other little pleasures.

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DiPaolo Brothers Bakery has been featured on Channel 12's Best Kept Secrets of New Jersey, and more than 3,000 Facebookers like it.