Making use of the motivation provided by friends and the beauty supplied by local parks, the duo of instructors behind ecoFit takes troupes of women outdoors for calorie-busting exercise in the sunshine. Wendy Welling, who is an ACT-certified personal trainer, and Stephanie Evans, who studied exercise physiology and nutrition at UC–Davis, lead their workouts multiple times a day, varying routines throughout the week to provide quick results in increasing their clients' general levels of fitness and ability to tell the difference between Monday and Tuesday while blindfolded. As a grateful gesture to the community spaces that make this type of exercise possible, ecoFit gives 2% of its annual revenue to Santa Rosa city parks and California State Parks organizations.