Nearsightedness impairs one’s ability to drive, read, and make the crucial distinction between truth serum and chocolate milk. Guard your secrets with today’s Groupon: for $49, you get $200 toward designer prescription eyewear at Eye Desire Eyecare and Optical Boutique in downtown Miami and Miami Beach. Groupon holders will receive 50% off an eye exam if needed (regularly $99).
Eye Desire Eyecare and Optical Boutique's helpful face-framers stock their walls with name-brand, funky, and classic styles, dressing visages with fashion and imbuing eyes with clarity. During each 20- to 30-minute fitting, an experienced vision-guide takes time to discuss how different lenses, frames, and Superman costumes affect an individual's vision, sometimes using existing prescriptions to update looks. Customers can explore Eye Desire Eyecare and Optical Boutique's brand-laden shelves, with frames from the likes of Gucci, Chanel, Missoni, and Judith Leiber, though brands on-hand vary by location. Pop on a pair of Rodenstock frames with single vision lenses ($200) or use a set of Gant frames and lenses ($285) to fashionably signal rescue planes overhead. Sightseers can sport Armani Exchange lenses and frames ($335), flash Dior specs ($385), or decorate their soul-windows with Tag Heuer frames and lenses ($485–$585).
Eye Desire Eyecare & Optical Boutique
When Dr. Irwin M. Roth founded his first optometric practice in the 1950s, he began a family tradition that would span decades. Dr. David Roth and Dr. Ashley Roth—the second and third generations of Roth optometrists respectively—continue this tradition at Eye Desire Eyecare & Optical Boutique. During comprehensive exams, they check eye health, visual acuity, depth perception, peripheral vision, pupillary response, and winking skills. The on-site laboratory then shapes lenses to pop into frames by designers such as Prada, Ray Ban, and Gucci. They also offer specialized contact lenses for hard-to-treat conditions and—for patients who prefer not to have anything come between them and their favorite photons—gentle corneal-reshaping therapy performed by special lenses that correct your vision while you sleep, allowing 20/20 vision during the day.
1211 17th St.
Miami Beach, Florida 33139Get Directions