Its name gives away a key benefit of this color-protecting hair care line: Pureology aims to protect hair color better than average shampoos while using 100% vegan, sulfate-free formulas. In fact, each dual-benefit formula uses an anti-fade complex to defend hair color against such elements as free radicals and malevolent sun rays. Pureology’s award-winning product line is also earth-friendly; formulas are never tested on animals, and Pureology partners with Global Green USA to help find solutions to global climate change.
Product is fresh. I was worried because of such a great deal that it would be expired or smell different. It is exactly the same as the products I buy at the stores at half the price. I will definitely be purchasing again