The Deal

• $49 for one terrace (600 level) G-Pass (up to $69.25 value)
• $100 for one loge (300 level) G-Pass (up to $149.95 value)
• Click here to view the seating chart
• Click here to view the festival lineup

How G-Pass Works: Your G-Pass will be ready to print 48 hours after the deal ends. Print the G-Pass and use it to enter the venue directly; you won’t need to redeem at will call. Due to security restrictions, G-Passes cannot be redeemed through the mobile app. Discount reflects the merchant’s current ticket prices - price may differ on day of event.

Essence Festival

• Kendrick Lamar: His 2012 major-label debut, good kid, m.A.A.d. City, was one of the most hotly anticipated releases of the year, and earned him seven Grammy nominations. Lamar’s hot streak continues with 2015’s To Pimp a Butterfly, which is already winning widespread acclaim for its dense production and deft storytelling. Fans might recognize Tupac, Jay-Z, and Nas in the DNA of his flow, which manages to be laidback even when he’s spitting at 200 beats per minute.

• Sean “Diddy” Combs: Call him Puffy, Puff Daddy, Diddy, or P. Diddy, and either way you’re talking about the same Grammy-winning rapper, producer, entrepreneur, and Bad Boys Records baron who introduced us to The Notorious B.I.G. In 1997, he celebrated Biggie with the mournful hit “I’ll Be Missing You” (the first rap song to ever debut at #1 on the Billboard charts), then created Sean John shortly afterwards, a clothing line that had a net worth of $735 million this year, according to Forbes.

• BJ the Chicago Kid: His stirring soul and hip-hop vocals have been heard in tracks such as Schoolboy Q’s “Studio,” Kendrick Lamar’s “His Pain,” and Kanye’s “Impossible.”

• Also Appearing: Andra Day | Ciara | The Brand New Heavies | Dej Loaf | Kehlani | Leon Bridges | Little Simz | New Breed Brass Band