Although corn is now a pop icon, it built its fan base through standing gigs in breakfast cereals and furtive poems published under the pseudonym C. Cob. Celebrate popcorn’s celebrity with today's Groupon: for $10, you get $20 worth of gourmet popcorn at Gourmet Popcorn Creations in Collingswood.

Gourmet Popcorn Creations puts a twist on the classic movie snack, coating the crunchy treat in vibrant hues and more than 30 creative flavors. Five-ounce bags of savory flavors ($4.50), such as spicy barbecue and ranch, lend themselves to jazzed-up noshing and mouth-catching snack tournaments. Experienced popcorn colonels can discover unexpected glazed fruit flavors such as green apple and black cherry ($3/5-oz. bag). Delight friends, baseball fans, or flocks of pigeons watching baseball games with large quantities of caramel corn, from 14-ounce bags ($7) to small or large buckets ($10 or $16). Inventive new flavors make their debuts by filling the buckets spread about the store with their neon glows; newest births include maryland crab, root-beer float, and mint-chocolate chip.