If 75 People Donate $10, Then Giving is a Family Tradition Can Provide a Crib with Mattress and Linens for Three Families

St Louis

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In a Nutshell

Donations help relieve financial burden by providing cribs with bedding for newborns coming home from the neonatal intensive-care unit

The Fine Print

100% of donations go directly to Giving is a Family Tradition. Donations are automatically applied. Must provide donor's full name at checkout. See Grassroots FAQs that apply to this campaign. Merchant is solely responsible to purchasers for the care and quality of the advertised goods and services.

The Issue: Premature Births Can Cause Financial Hardship

Newborns who are born prematurely must often spend their first several months of life in a neonatal intensive-care unit (NICU). Many babies who spend time in the NICU have ongoing medical problems that require extensive attention and costly medical care, placing an often overwhelming financial burden on the family. NICU social workers have identified bedding as one item that families often cannot afford or go without.

The Campaign: Provide Cribs and Bedding For NICU Babies

If this Grassroots campaign raises $750, then Giving is a Family Tradition (GiFT) can distribute a crib with a mattress and linens, including one receiving blanket, one thermal blanket, and crib sheets, for three families who are part of the Destination Home Program. Each additional $250 raised will fund a crib, mattress, and linens for another family. Volunteers will deliver these items to families returning home from an extended stay at the NICU to help them care for babies who may need extra medical and financial attention. This campaign coincides with the launch of GiFT’s new Linens and Lullabies program, which will distribute blankets, cribs, linens, and any necessary special bedding adaptations for hospitalized newborns.

You can follow the progress of this and other Grassroots campaigns at the Groupon Grassroots website.

Giving is a Family Tradition

Giving is a Family Tradition (GiFT) was originally founded as a holiday project to provide presents for families with children in the NICU, and the organization has recently expanded to provide items that infants need upon returning home from the hospital. Social workers at three local NICUs refer families in need to GiFT, and then its volunteers work with families to prepare a list of everything they need to care for their newborns, such as bedding, car seats, and clothes. Volunteers deliver the items to the families’ homes prior to their babies' releases from the NICU, and then follow up with a delivery of a three-month supply of diapers and wipes two or three weeks after the baby moves home. Having this extra help can provide families with a connection to their community and relieve stress during a difficult time.


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