Insight Wellness's resident massage therapist and acupuncturist, Tom Cohen, aids achy backs by applying the theories of the Somatic Education Technique (SET), a system he also relies on in his role as a martial-arts trainer. The core of this philosophy is that our bodies change slowly, and that once we live with bad habits, such as poor posture, we must concentrate on "unlearning" them before we can be well again, much as dogs must unlearn their master's commands before they can hold political office.

These beliefs manifest in Cohen's services, which include orthopedic pain-management acupuncture sessions that treat not only aches and pains, but fatigue, stress, and insomnia. Cohen's massage talents are likewise far ranging: his neuromuscular therapy manipulates the body's trigger points to eliminate the source of pain, and his sports massages improve flexibility and relieve injuries, earning him the endorsement of professional football player Damione Lewis. Insight Wellness also received a "Best of the Best" award from Charlotte Magazine in 2015.