Before photography, family memories were kept alive through annual reenactments of the year’s best moments, despite Grandpa’s continued miscasting as the mischievous puppy. Treasure your memories with today’s Groupon to Lomography, available at two locations for the in-store option. Choose between the following options:
- For $20, you get $50 worth of cameras and accessories at the Lomography Gallery Store New York City, with locations in Greenwich Village and Gramercy Park.
- For $20, you get $50 worth of cameras and accessories from the online store.<p>
Lomography celebrates the analogue photography movement with a well-stocked array of cameras, accessories, and other goodies ideal for snapping colorfully quaint images on film. The name stems from an early-‘90s fascination with the Russian Lomo Kompakt Automat camera, which inspired a photography style centered around producing spontaneous images with deep saturation, vibrant colors, and brooding existentialism. Shutter slingers can equip themselves with an array of vintage-style soultakers such as the Russian Lomo Smena Symbol ($95) or the old-school Holga 135 Pinhole ($49.99). Lomography color-negative 100 35mm film ($7.90 / pack of 3) supplies ample artistic ammunition, while rare accessories, such as a fisheye submarine ($69) or the Diana F+ 110mm telephoto lens ($35) aid in picture-flicking pursuits. Lens jockeys can browse through the digital annals of analogue delights on the online emporium, or make the real-life pilgrimage to Lomography’s chic Greenwich Village bazaar, decked out in hands-on displays, vintage furniture, and staffed with friendly, knowledgeable shophands who know how to say “cheese” in over 100 languages.
In 1991, the surprise discovery of a Lomo Kompakt Automat—a compact Russian camera—in a Vienna shop struck inspiration into a group of local students; they reveled in the shadowy corners, lo-fi graininess, saturated colors, and light-leaks that riddled its photos. The group traveled to the camera's birthplace in St. Petersburg to meet with the original manufacturers at the Lomo PLC factory, and forge a contract for global distribution. Over the next 20 years, the students' venture expanded into Lomography, a global company that develops experimental cameras and accessories and operates stores in 17 countries.
Whether on gallery shop shelves in an online store, Lomography boasts full-size and compact analog cameras, many in hues such as bright blue, green, and goldenrod. Classic cult picture-takers such as the Diana F+, Lomo Kino, and Lomo LC-A+ join experimental eight-frame and fish-eye cameras, pocket cameras, and kinoscopes. Accessories such as flash, wide-angle lens, and fish-eye lens attachments, and a line of darkroom equipment, spur creative exploration and provide justification for annexing the shadiest corners of the basement. Lomography fuels its cameras with film types such as 35mm, 120 medium format, and instant that can be developed at professional studios or through its online development services. The store also compiles photography books and city guides, and fashion such as shirts, bags, and button sets.