While ice cream rolls are a relatively new fad, they seem set on sticking around. The staff at Maya Ice Cream Rolls knows this, transforming hundreds of ordinary bowls of the after dinner treat into whimsical creations. Dessert artisans here spread melty ice cream in a thin sheet on a frozen slab, before scraping the mixture into what looks like frozen rolls of parchment, albeit far tastier. Then, they make the treats even more tantalizing by topping the the tightly packed rolls with crushed cookies, candies, fresh fruits, and homemade whipped cream.