Shutterfly’s sprawling assortment of customized keepsakes proves that, though time marches on a linear path, there are several ways to retrace its steps. On Shutterfly’s easy-to-navigate website, customers upload, preserve, and share personal photographs through electronic and physical displays. Once pictures have been stored in your Shutterfly account, they remain accessible at any point. From there, customers can edit and share their photos through private share sites, email, and social media, instantly building albums for family members.

The same degree of customization typifies the website’s physical products, from prints to customized calendars with the photos you love. The signature photo books collect mementos into a professionally bound volume, where they are surrounded by original captions, themed backgrounds, and creative page layouts for almost any occasion. Cards and stationary frame pictures on envelope-ready paper, whereas calendars sport images for each month and on individual dates such as birthdays. Shutterfly also transforms stills into personalized gifts including iPhone cases, mugs, candles and puzzles.