Before the invention of sunglasses, rock 'n' roll musicians' trademark mystique was spoiled by constant, inescapable direct eye contact. Play it cool with today's Groupon to New England Eye’s two locations. This Groupon does not include a prescription eye exam. Choose between the following options:

• For $49, you get $200 toward a complete pair of prescription eyeglasses.
• For $99, you get $300 toward designer sunglasses, including prescription lenses if needed.

A clinical subsidiary of the New England College of Optometry, New England Eye wields advanced diagnostic equipment to clarify its clients’ viewpoints and designer frames to straighten sight lines in style. Lining the spectacle centers’ backlit walls, 2,000 frames from 30 name-brand eyewear architects, such as Gucci and Armani Exchange, clamor to settle on nose bridges while opticians stand by to advise on prescription and facial-contour compatibility. In about five days, single-vision lens bearers can upgrade their outlooks with couture-savvy Kate Spade ($200–$399 plus lenses) or Ray-Ban ($200–$399 plus lenses) frames or opt for wallet-conscious styles from Smart Frames ($79 plus lenses). Multifocal and progressive lenses require an extra couple of days to properly merge distance-specific sights into a harmonious landscape. Evade the sun’s stare or accompany a life-size Corey Hart cutout to an upcoming soiree by donning Coach ($200–$300, additional for prescription lenses) or Ray-Ban shades ($120–$180, additional for prescription lenses).