Longtime friends Dena Tripp and Debra Shwetz founded Nothing Bundt Cakes in 1997 after toiling for months to perfect their bundt-cake recipe and business concept. Now a national brand, Nothing Bundt Cakes specializes in daily made cakes crafted from high-quality ingredients—such as fresh eggs, real butter, and real cream cheese—and decorated with designs that tickle customers' nostalgia bones. Bakers forge cakes for special occasions, including congratulations, birthdays, or baby's first psychic predictions, in flavors such as red velvet, marble, or pecan praline. Confectioners can customize moist rounds with signature frosting petals and frosting drizzles, as well as personal images and messages. After visitors cross the threshold of a Nothing Bundt Cakes store, they're surrounded by whimsical gifts, vintage decor, pastel colors, and cozy furnishings, all combined to foster an atmosphere as folksy as Mark Twain's blog about Norman Rockwell.