Though early women’s sports clothing was designed to encourage women to play sports, most were put off by the painful discomfort of wearing stiletto soccer cleats, flannel three-piece swimsuits, and marathon corsets. Sport more comfortable outfits shaped to the female form with today's Groupon: for $22, you get $55 worth of women's apparel and gear at outdoor DIVAS, with locations in Boulder and Denver. This Groupon is not valid for sale items, and expires three months from today's date.
Outdoor DIVAS stocks apparel and equipment designed exclusively to accessorize active women, with a large variety of local and national brands equipping adventuresses for every season. Snowbound sportswomen can shop through Head and Rossignol skis, as well as Burton snowboard gear including the Method jacket ($165). Trail-running shoes such as the Scarpa Raptor ($90) let hybrid hiker-runners flee from any pursuing horror-movie cameras without having to change shoes upon reaching paved roads, while a handy dosage of Skin Formula by BodyGlide ($7.99) uses all-natural ingredients to keep skin from cracking or drying due to unpleasant friction.
Outdoor DIVAS’ gear also covers the indoor body-flexing disciplines. Yoga practitioners can peruse a selection of prAna attire and equipment, such as the E.C.O. mat ($44) and Cassidy Capri ($65). As part of their commitment to active lifestyles, both locations hold special events to introduce women to new activities and physical challenges that don’t require them to sift through viscous slop for a flag. On November 3 and December 1, a Women, Wax, and Wine seminar teaches budding mountain-maidens the basics of ski and snowboard maintenance over glasses of wine.
This Groupon is valid for in-store purchases only.
- outdoor DIVAS has incredible selection of hardgoods and softgoods for women only! It's top of the line, and their staff is incredibly knowledgable [sic] and helpful. I've never regretted a single purchase I've made here and I definitely intend to go back! – jacbkwik, CityVoter
- outdoor DIVAS is "THE" place to get women's adventure gear! I get my [sic] all my toys there; skis, snowshoes, kayak, hiking boots, bike shorts, running gear and more. I can have function and fashion. – marilymac, CityVoter
For a decade, outdoor DIVAS has stocked women-only fitness items and apparel for just about any exercise class or outdoor activity, taking away the frustration of scouring numerous websites or department stores for individual pieces. Cofounder and President Kim Walker, an avid athlete and mother, found herself constantly frustrated when shopping for women's skiing equipment—either everything she found was made for larger male bodies or only had a few options to choose from. She decided to take matters into her own hands, opening a rare female-focused athletic shop. Since then, her company has launched outdoorDIVAS.com and a second brick-and-mortar store in Denver.
Runners, mountain climbers, skiers, and swimmers alike can find the equipment they need to partake in their favorite sport. Scarpa footwear and Black Diamond twist locks help climbers scurry up mountainsides safely. Patagonia board shorts, meanwhile, are made from all-recycled polyester and spandex, so aquatic athletes can sustain the oceans in which they swim simply by wearing pink spandex shorts—also the reason most environmentalists wear them at seminars.