Love means never having to say you’re sorry, but beauty means never having to pause at stoplights. Shift your appearance into fifth gear with today’s Groupon to Paradise Grooming for Men in Jacksonville Beach. Choose from the following options:

• For $35, you get a gentlemen’s ultimate makeover from Alena (a $70 value).
• For $40, you get a signature European facial for a man or a woman (an $80 value).
• For $55, you get a gentlemen’s spa package (a $110 total value). The package includes the following:
• A gentlemen’s haircut (a $15 value)
• A scalp massage (a $15 value)
• A European signature facial (an $80 value)</p>

Stylist Alena and skincare expert Natalia apply their international training to performing skin and hair services that use professional salon and spa products. Men stroll into the beach-themed salon for a customized haircut from Alena, who trims locks according to individual face shapes and the whispered longings of the clients’ top hats. Redken product accompanies the haircut and scalp massage, the gentle pressure of which eases clients into full-body relaxation. During the signature European facial, Natalia concocts a customized blend of essential oils and skin creams by Image, Beautiful Image, or Dermalogica to cleanse and exfoliate. An individualized facial mask follows, and Natalia massages the face, neck, shoulders, and arms to keep the upper body from going limp in protest in the middle of a trapeze act.

An optional consultation with the client’s significant other precedes the gentlemen’s makeover, which updates hair styles and shaves off years with an agenda of salon services that varies based on what the subject deems most important to address. Stylists redesign haircuts, camouflage gray hairs with specialized blends of color, and trim or eliminate facial hair to make men as attractive as an apple pie in a negligee. Before and after pictures record the glorious transformation, and stylists text a picture of the new man to the client’s squeeze to build anticipation for a romantic reunion.