After their beloved cocker spaniel Reuben passed away, Pet Planet's mother-and-daughter founders opened their first store in 1996 to supply customers with healthy pet treats and toys while simultaneously educating guardians on optimizing their critters' wellness. Today, Pet Planet's ace management team oversees many locations throughout North America that dispense holistic-style pet food alongside grooming services, kennel care, training academics, and workshops for understanding the language of tail wags. Pet Planet avidly supports Kali's Wish Cancer Foundation, a nonprofit dedicated to eradicating cancer in animals, as well as the Guardian Movement, which encourages humans to call themselves pet guardians instead of owners to create more empathic person-and-animal relationships.