Because a human life is priceless, it seems silly to put a price tag on the training videos that could save one. So Practical Self Defense didn't—most of its online tutorials are free to view, from those that cover CPR and basic first aid to the ones about snake bites and allergic reactions. Viewers can stop and start these lessons at their leisure as they learn the latest emergency techniques, demonstrated by lead trainer and paramedic Roy Shaw. The library is also continually updated so that it keeps up with American Heart Association guidelines and any discoveries of new, uncharted organs. Students who pass a skill test can print their certification card immediately. A second, professionally printed card will arrive in about a week. These cards are recognized at institutions across the country and remain valid for two years.

Shaw also draws from his army and hand-to-hand combat training experience to help everyday people overcome violence from criminals. His self defense course covers topics like overcoming the fears of self defense, how to effectively use pepper spray, and the physical necessary skills to defend yourself. An easy-to-use online module imparts knowledge of vital techniques for subduing or escaping from an assailant. Armed with simple, tried-and-true tactics for countering attacks, students return to the world with heightened awareness, training, and a greater sense of security.