Coffee is the lifeblood of New York's beating heart, and PROOF Coffee Roasters takes that responsibility very seriously. They hand select only organic, Fare Trade ethically responsible coffees from around the world, bringing the potent beans to their location to roast in-house for create astonishing cups of coffee. At PROOF's Nassau and 27th Street locations, visitors can perk up each cup with baked goods all sourced from within city limits, for the freshest flavors.