Though Pure Color can transform hair with vibrant blonds, striking reds, or rich brunettes, green might be its primary hue. The salon champions eco-conscious practices, relying on organic Davines colors and humane products. But that doesn't mean that chic style takes a backseat. The staff members specialize in unique coloring techniques—ombre, balayage, and foil work, to name just a few—that add eye-catching dimension to every head of hair or blank piece of paper they encounter. Fresh haircuts and smoothing keratin treatments put the finishing touches on their dramatic makeovers.