A Chat with Pure Color
What services does your business offer and what makes your business stand out from the competition?
Artful Color and Davines concept salon
What was the inspiration to start or run this business?
To save the planet.
What is the best reaction you’ve ever gotten from a customer?
“I want to take you home [so you can] do my hair every morning.”
Though Pure Color can transform hair with vibrant blonds, striking reds, or rich brunettes, green might be its primary hue. The salon champions eco-conscious practices, relying on organic Davines colors and humane products. But that doesn't mean that chic style takes a backseat. The staff members specialize in unique coloring techniques—ombre, balayage, and foil work, to name just a few—that add eye-catching dimension to every head of hair or blank piece of paper they encounter. Fresh haircuts and smoothing keratin treatments put the finishing touches on their dramatic makeovers.