Anyone can have a good idea, but executing it can be a long, trying process. That's where Quirky.com comes in; the GE-partnered outlet helps innovators transform their brainstorms into reality. It's simple: creators submit their ideas—whether they're represented by sketches or descriptions—and folks back products they believe in with their votes. The most popular ideas are then reviewed by a panel of industry experts, who ultimately decide which inventions Quirky.com will manufacture and sell in their online shop. These user-generator products run the gamut, catering to genres including healthcare, electronics, and home use, including such ingenious devices as flexible power strips and dust pans that also deal with dirt.