Cakes, like jack-o'-lanterns, must be sliced and set on fire before they can be enjoyed. Set your palate aglow with today's Groupon: for $10, you get $20 worth of cookies, cakes, and baked goods at Reeves Cake Shop.

Reeves Cake Shop's bakers draw on family recipes perfected over nearly a century of confection crafting to prepare assortments of delectable sweets. Teeth sink into cupcakes whose crowns of frosting shimmer with edible pearls and whose insides are filled with traditional flavors ($15/dozen) or thick gobs of strawberry, bavarian crème, or lemon ($18/dozen). Nine-inch round cakes ($19) stack two layers of marble, white, or spice cake that totter and fall gracefully onto the plates of 12–15 partygoers or wedding guests. Cookies and pastries arrive by the dozen to accompany afternoon teas or midnight coffee binges in flavors such as classic chocolate chip ($5.40) oatmeal raisin ($5.40), and creamy cheesecake bar ($7.50).