Founded by Steve Candullo, SWEAT offers visitors a workout focused on providing a trained instructor paired with a variety of music and rides to keep legs pumping. Riding styles can include free-style and technical combinations, all geared to eliminate calories. Candullo knows the soundtrack to a workout is equally important, a lesson he learned as the general manager of radio stations WPLJ and KISS-FM in New York and V100 and The BEAT in Los Angeles, offering a diverse selection of tracks to please any guest. SWEAT boutiques offer class times to match the schedule of their clients rather than the other way around, and they offer no-contract packages including single-ride, multi-ride, and unlimited ride.