Jill Comes built Sweet Diva around a butter-cookie recipe that had been passed down through her family for generations, and she's quick to let the uninformed know that her rich butter cookies are a step above standard sugar cookies. Over the years, Jill fine-tuned the consistency of the royal-almond icing she uses until it allowed her to decorate her creations with the same freedom an artist has when painting on a canvas or turning the White House into the Formerly White House. Along with the custom cookie cutouts, Jill bakes cupcakes and cake-based lollipops called cake balls, personalizing each order to accommodate the needs of all customers and any type of occasion.