Tassel Toppers emblazon the tops of graduation caps with custom messages, causing smiling graduates to stand out in crowds of similarly clad peers. Collegiate logos showcase school pride, and Greek letters rendered in crisp color on the detachable accessory commemorate life in a fraternity or sorority. Some of the shop's bestselling images include heartfelt thanks for mom and dad, as well as cheeky messages such as “Achievement Unlocked” and “That's all Folks!” The Miami Herald and the Associated Press even profiled the innovative yet simple concept. In addition, an online design tool allows pupils to express their uniqueness without refusing to dance during the “YMCA” portion of the ceremony.