Men, like cats, often choose self-grooming over pampering and are notorious for violently clawing their way out of forced bubble baths. Reform masculine laving rituals with today’s Groupon: for $17, you get a straight razor shave at The Men's Room (a $35 value).

The Men’s Room puts a contemporary spin on the traditional barbershop with a slew of modernly macho services. The 30- to 45-minute straight razor shave embraces faces in the pore-airing powers of steamed towels and a hot lather. During the main mane taming (a $35 value), a skin caretaker curtails unwanted facial fauna and mustache-disguise glasses to reveal true identities before coating smooth skin landscapes in a soothing after-shave balm. A moisture-infused facial massage coaxes stress from hard-working noggins and leaves skeleton husks feeling as hydrated as a dolphin doing belly flops in the Fountain of Youth.

In tune with its fellow-friendly treatments, The Men’s Room’s sleek-yet-traditional interior radiates suave sophistication. With its oak floors, complimentary drinks, harlequin-stitched leather chairs, and model ships, the welcoming, manly vibe inside almost cancels out the finger-painted No Girls Allowed sign gracing the front door.