When he was only 7 years old, Tonnie's Minis founder Tonnie Rozier started cooking confections alongside his grandmother. As he grew older, he realized baking was more than a childhood pastime, and went on to found an at-home baking business. By 2005, he had so many orders that he quit his job to field ever-growing requests for his sweets. Soon, Tonnie found himself filling orders for all corners of the Big Apple, ranging from everyday Brooklynites to Jay-Z and P. Diddy. Today, he leads his crew of confectioners in hand-crafting a menu of notable cupcakes that have competed on Food Network's Cupcake Wars and nourished the studio audience of The Wendy Williams Show in the moments after a massive food fight.

The shop’s rotating list of flavors includes signature carrot cupcakes made with hand-peeled organic carrots by Tonnie himself and moist red velvet dainties crowned with cream-cheese icing. As the seasons change, the lineup shifts to incorporate flavors that represent the time of year, such as Halloween cupcakes, colorful dainties for spring, and morsels with the date of Secretary's Day written in their frosting.