Although corn is now a pop icon, it built its fan base through standing gigs in breakfast cereals and furtive poems published under the pseudonym C. Cob. Get a taste of the pop sensation with today’s Groupon: for $10, you get $20 worth of gourmet popcorn and snacks from Velvet Creme Popcorn in Westwood.

Family owned and operated since 1937, Velvet Creme Popcorn’s staff of devoted kernel craftsmen roasts gourmet flavors with traditional hand-operated poppers while peddling a selection of snack mixes and candy. Shoppers can fill bags, bathtubs, snack boxes, and gallon-sized cans to the brim with crispy popcorn flavors that include unsalted, butter, cheese, caramel, cinnamon, and sour cream and onion. A 2-gallon can of caramel popcorn comes in a variety of designs featuring sport, holiday, and birthday themes ($18.75), while an eight-pack gift basket of butter, caramel, and cheese bags ($22.50) satiates sweet and savory cravings. A box of 24 homemade popcorn balls ($23.50) makes an excellent addition to any croquet set, and gift tins of nuts ($25), peanut brittle ($24), or peanut-butter pretzels ($21.75) explore non-popcorn food groups.

Velvet Creme Popcorn runs an upstanding Snack of the Month club, where patrons can sign up to have popcorn gifts delivered worldwide to loved ones or as threats to corncob enemies. Guests may shop online, or visit a retail store for firsthand popcorn perusal.