Hook Gallery has a New Revenue Stream with Groupon
Built With Groupon Case Study: Hook Gallery
A retail store works with a Groupon rep to develop a business plan resulting in a new revenue stream.
Business Goal: New Revenue Source
The owner of Hook Gallery tells their Groupon story:
Hook Gallery started out as a frame shop with a small display area in the downtown Kansas City area. Trying Groupon for custom framing, they did just okay. Hook was struggling to get their name out there into the community. Danny, the owner, brought his challenge to Megan, his Groupon rep.
They thought long and hard to brainstorm new ideas to bring in customers. Megan started talking about BYOB painting parties that she had seen in Chicago and how a friend of a friend started hers years ago and now has franchised nationwide. Megan discovered there wasn’t any businesses like this in the Kansas City area.
Megan brought in a scheduler specialist to help book the masses. Danny had supplies so his start-up costs were low. Practically one year ago to the day, Hook gallery ran their first Groupon for painting parties, selling 679 Groupons and bringing in 965 new patrons—creating a fun and exciting activity for friends!
Since this first feature, they have sold 2,013 Groupons for painting classes. The business has moved from a 1,200-sq.-ft space to 2,500-sq.-ft space, doubling all of their business sections: painting parties, framing jobs, and event space rental.
A great respectful and encouraging relationship between the rep and the owner truly grew this business with a completely new concept that compliments their current business and provides Kansas City with a new fun activity for adults. They may or may not have artistic talent, but they do have fun!