Welcome to the Groupon Merchant Blog

How to Create a CSR Strategy for Your Local Business

What is Corporate Social Responsibility (CSR)? Some think of it as a tenet of big business, charitable giving or worse, a marketing strategy, but CSR is much bigger. If managed carefully, a good CSR strategy can be an effective brand-building tool for both the Davids... Continue Reading

How to Promote Your Business with a Back to School Sale

Shh…don’t tell the kids, but it will be Back to School season before you know it! There might be a few parents who dread the return of the school year and all the hassle and scheduling that comes with it, but most parents view sending the kids to school as... Continue Reading

Groupon Case Study: GoJump Oceanside Skydiving – Local Activities Marketing That Works

We’re excited to present another great Groupon case study today. This one features an amazing things-to-do merchant who was looking to grow business after launching in an entirely new market. Check out the video to see how working with Groupon helped GoJump... Continue Reading

Adwords Update: How Will It Impact Local Business Advertisers?

  What marketing tools do you believe are most effective at bringing in customers to your business? How are you measuring effectiveness? For all local business advertisers, these two questions are key when it comes to understanding the impact of your marketing... Continue Reading

Business News Roundup: The Heat Is On Edition

  Next Monday, June 20, marks the official start of summer, and the temperature is climbing! Here’s the business news you might have missed while you were watching the mercury rise. Could Naked Dining Be the Next Big Trend? Summer wardrobes tend to be on the... Continue Reading

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