Business Resource Center

Tips to Make Facebook Ads That Click

Almost every small business has a presence on Facebook, but as a small business owner or the brand’s marketing professional, are you maximizing your Facebook advertising opportunities? People in your community aren’t getting their news and entertainment from the... Continue Reading

How to Get (and Keep) Brand Ambassadors

You might have heard people say that the best advertising happens by word of mouth. What if the person talking — or advertising — is considered influential among his or her peers? Those people, known in the industry as brand ambassadors, can be invaluable for your... Continue Reading

Tips to Grow Your Brand on Instagram

Social media is a great way to market your brand and connect with your customers. Instagram is one of the top social media platforms because it focuses on images rather than text. With over 700 million active users every month, Instagram is the place to reach the... Continue Reading

5 Business Trends for Now (Fall)

Winter is coming — and if you’re a “Game of Thrones” fan, you know that it can be disastrous. Thankfully, you won’t have to battle anyone beyond the wall. But with the right fall prep, you also won’t have to suffer through a dreary slow... Continue Reading

Data-Driven Marketing for Your Business

Data-driven marketing is considered one of the most valuable tools in your marketing arsenal. CIO notes that the practice, which was once viewed as marketing’s version of “mysterious black arts,” has become an increasingly mainstream way to make... Continue Reading

Do Nail Salons with Wine Get More Customers?

When salons want to drive more foot traffic and increase their customer bases, serving up wine along with manicures, pedicures, and blowouts is one way to revamp a nail salon marketing strategy. In 2016, approximately 21,000 salons closed their doors, according to... Continue Reading

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