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Father’s Day and Other Summer News

Father's Day GiftsHere’s the news you may have missed while shopping for dad last week:  

News
The National Retail Federation estimated Father’s Day spending would reach $12.7 billion this year, including money spent on golf lessons, home improvement tools, and apparel. Overall, it appears kids lavished slightly less attention on dads compared to moms this spring. NRF estimated a total of $21 billion spent on Mother’s Day this year.

Facebook’s new update could help businesses deal with customer service queries. According to Marketing Land, the “Saved Replies” feature will streamline the process of responding to customers on the channel.

Etsy, the popular marketplace for artisans and vintage sellers, is branching out into crowdfunding, as the company wrote on its blog. The funds would go toward production for craftmakers.

Management
Is your staff happy? The Guardian outlines five tips to keep your employees content at work. Not only will your workers be more productive, but your customers will notice as well! The key elements here are communication and appreciation.

Getting ready to open a business? It’s a dream for many entrepreneurs, but aspiring business owners don’t always understand how to get started or what they need for success. Here’s what you need to know, according to Forbes.

If you are just starting a business or expanding, picking a location may require more thought than you assumed. You need to think about your customer base and how they will get to you, among other things. Location can make or break your business. Read on at CBS MoneyWatch.

Marketing
Social is a great marketing resource for small-business owners, but it’s time-consuming, and with so many different channels, it’s hard to stay on top of them all. Luckily, there are a lot of resources out there that can help. Checkout Small Business Trends for 20 tools that can help maximize your social strategy.

Snapchat, a service that allows users to send temporary images and videos back and forth, continues to be a force in the social landscape, but can you use it for marketing? Business 2 Community says you can, especially for younger consumers.

Pop-up shops: You see them every once in a while, but what are they and how do they work? Small Business Trends has the lowdown on these temporary storefronts and their benefits.

How was the Father’s Day weekend at your business? Let us know in the comments!

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Kate Blair is a Senior Writer for Brafton, Inc. She has written extensively about small business and marketing. You can find her on LinkedIn.

Any views, opinions, advice, or endorsements herein are the author(s)’s and are not necessarily the views of Groupon or its partners.

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