The Groupon Customer
At Groupon our passion is local business. We work every day to help local businesses grow. But, we couldn’t fulfill our passion without a very specific type of person: The Groupon Customer. We think you’ll like what we’ve discovered about this special person.
Groupon has 24.1 million active customers in North America, nearly 110 million mobile app downloads worldwide, and hundreds of thousands of shoppers in most cities.
- These customers are looking for new experiences: 60% of customers surveyed were trying a business for the first time.*
- These customers are loyal: 84% of customers surveyed say they are likely to visit the Groupon merchant again.*
- These customers are ready to spend: 73% of customers spend more than the value of the Groupon.**
- These customers are influential: 81% of customers had referred someone to a business they discovered on Groupon.*
These customers are also obviously working well for merchants!
- Over 80% of Groupon campaigns are profitable immediately.*
- Over 80% of Groupon merchants said that Groupon increased awareness of their business within the community.**
- 99% of Groupon merchants maintain or improve their brand perception with deal redeemers.***
So, what are you waiting for? Find out how you can make these fantastic Groupon customers, YOUR customers!