New Year, New News Roundup
The weather was a big story across the country with both seasonal and unexpected weather disrupting travel plans and plans for a big night out. Knowing what to expect from weather in your area is important.
For upcoming news, Bloomberg Business has a great list of top international stories that will affect business. The list is broken down month by month and is a great way to make sure you know what to pay attention to in the coming months. Don’t forget, 2016 is a Leap Year, giving you an extra day for great sales and the Summer Olympics begin in Rio in August.
As you’ve probably heard, 2016 is also a presidential election year. Politics is going to be at the forefront of a lot of your customers’ minds, and navigating the line between interesting and alienating conversation is going to get trickier and trickier.
Cage-free is becoming a big word in food news as even McDonald’s has pledged to go cage-free with their eggs. What this will do to prices and purchases remains to be seen.
ESPN was not celebrating to heartily New Year’s Eve. Both the Orange Bowl and the Cotton Bowl aired on new Year’s Eve and both games viewership numbers were down by double digits from last season’s college football semifinals. The Orange Bowl, which saw Clemson take on Oklahoma, drew a 9.7 rating in the advertiser coveted adults 18-49 demographic. Last year’s comparable semifinal game, which aired on Jan. 1, scored a 15.3, meaning it dropped almost 38 percent.
The Cotton Bowl between Michigan State and Alabama was similarly down. This year’s game netted a 9.9 rating, while last year’s January 1st game got a 15.5. That is a drop of 36 percent. Is there a lesson in that for changes you might make to your business?
In other television news, Downton Abbey started its final season last night. Its popularity has waned in recent years but like Mad Men, Downton Abbey was responsible for ushering in a lot of trends and boosting certain businesses. For Mad men, cocktails and bars benefited. With Downton, tea services and hat stores got a boost. What TV or movie trends have you seen impacting your business?
What 2016 news stories will you be watching for your business?